Changing World Challenge #1
Finding, Winning and Keeping New Customers
Most C-Level executives we work with tell us this is their most challenging “Changing World” issue. Changing World customers are different and difficult. They are mobile, difficult to find, and even harder to move to action and keep as repeat customers.
However, they all have “LifeChange” issues that move them to act. As a consumer’s life changes, their choices change in predictable ways.
Anticipating when those LifeChange issues occur, and shaping products and services to meet those pressing needs is a proven way to improve responses, referrals and renewals.
We work with you to leverage your knowledge with our Strategy, Data and Media. We don’t compete with what you already do well—we augment it so you can address your important changing world challenge: finding, winning and keeping new customers.
Changing World Challenge #2
The Speed of Change and Business Disruption
We all know our world is changing. What’s hard to appreciate is just how fast. And it is not just changing technology. Consumers are changing as well. What they value, how they communicate, how they relate is changing faster than ever before.
Generational, ethnic, cultural, and technological shifts compound the speed of change. It is the combination of many simultaneous changes across many levels that makes this so challenging.
Then, there are those passionate, innovative entrepreneurs trying to disrupt or improve your business — People who are constantly thinking about new ways to take away your customers. Companies want to be like Uber. No one wants to be Yellow Cab. Or the Yellow Pages.
It’s the “Innovator’s Dilemma” and that’s where we can help.