Changing World Challenge #1
Finding, Winning and Keeping New Customers
Most C-Level executives we work with tell us this is their most challenging “Changing World” issue. Customer acquisition costs are expensive. Changing World customers are different and difficult. They are jaded, cynical and seen it all. They are mobile, difficult to find, and even harder to move to action and keep as repeat customers.
However, they all have “LifeChange” issues that move them to act. As a consumer’s life changes, their choices change. Your opportunity is finding out when to anticipate when those LifeChange issues occur, and shape your product and services to meet those pressing needs as they happen.
We work with you to leverage your knowledge with our strategic solutions. This helps you overcome your most important changing world challenge: finding, winning and keeping new customers.
Changing World Challenge #2
The Speed of Change and Business Disruption
Our world is changing. It is hard to know just how fast. And it is not just changes in technology. Consumers and different generations are changing as well. What they value, how they communicate, how they relate is changing faster than ever before.
Generational, ethnic, cultural, and technological shifts compound the speed of change. It is the combination of many simultaneous changes across many levels that makes this so challenging.
Then, there are those passionate, innovative entrepreneurs trying to disrupt your business. We work with them every day. Every day these people are constantly thinking about new ways to take away your customers. Companies want to be like Uber. No one wants to be Yellow Cab. Or the Yellow Pages.